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商品編號： 9-395-016 出版日期： 1995/01/03 作者姓名： Bartlett, Christopher A.;Mohammed, Afroze 商品類別： General management 商品規格： 20p 再版日期： 地域： United States 產業： Electronics manufacturing 個案年度： -
商品敘述：
Traces the birth and development of 3M Corp., focusing in particular on the origins of its entrepreneurially-based ability to innovate. In particular, it highlights the role of CEO William L. McKnight in creating a unique set of values, policies, and structures to nurture and develop continuous renewal. With the changing environment of the 1980s, however, a new generation of CEOs begin to adopt new policies and change the cultural norms that helped 3M grow. The trigger issue focuses on what other changes are required.
涵蓋領域：
Innovation;Management;Change management;Business policies;Organizational culture;Organizational change;Competitive advantage
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